Strategy

Free & Easy Facebook Ads

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Facebook is a social media giant—not an invincible one, but a formidable one—and it’s a fairly wise investment whenever you spend money on Facebook ads. However, not every event has a budget that would allow for such an expenditure. From my church’s experience, we purchase ads for our community-wide fireworks celebration because we have nearly […]


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How to Become a Google Plus Wizard [Infographic]

2007 - Day 198 - A traveller from a distant land approaches his

“Google+ is a ghost town” “Only people on Google+ are those that use GMail.” “I can’t seem to get any connection there. It’s obviously dead. What’s the point.” I certainly am no Dustin Stout in my evangelistic pushing for Google+, but I’m also not a fool like those that will remain nameless that I copy/pasted […]


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Corporate Digital Marketing: Hitting the True Goal

Corporate Digital Marketing - Hitting the True Goal

Some would say that the goal of digital marketing is website traffic, social media likes, reshares and engagement, or just a general improvement of brand. While these are all good things and stuff that should be sought by any digital marketer regardless of your company’s dealings, for churches and ministries, this is not the ultimate […]


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Why Women Are The Real Power Behind Social Media [Infographic]

When I think of technology and which gender is more invested, I instantly think of men. (We even talk about this topic for Church tech in a Feb 2014 episode of the Churchmag Podcast.) But social media goes against the grain with women actually using social media more than men. You know how I tell […]


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SumAll: Analytics All The Things!

Every March, our church holds its annual business meeting. It’s usually a fairly straightforward (i.e. boring) affair. Last year, our new lead pastor kept the meeting the same as it has always been, but this year, he wants to jazz it up a bit. Knowing that he wanted to do more than present some dull […]



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Church Social Media: Focus on Engagement [Infographic]

The best part about being a social media specialist for my ministry is the ability to not only regularly engage staff, volunteers, and those that might be interested in the ministry, but the ability to respond to comments, questions, and content that others post on social media with our hashtags or directly onto our account. […]



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Stop High-Quality Spam – AKA Email Newsletters and Updates

Over the past few months, I have received a ridiculous amount of “high-quality spam.” It’s bulk mail that I have invited into my inbox, but it’s coming far too frequently for my tastes. Even more frustrating is that some of this is coming from individuals and organizations are supposed experts in communication! I know that […]



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Church Diocese Issues Twitter Guidelines

I bet if Roger Goodell could have one wish right now, I bet it would be to have Twitter disappear. And there several CEOs that I think would willingly give up teeth to the Tooth Fairy to see it happen as well. Twitter is the double-edged sword that keeps on giving. Hilarity and cringe-worthy expressions […]



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A Guidebook for an Effective Sermon Series [E-Book]

There is a lot of time, energy, and effort that goes into developing a sermon series, but is it reaching its maximum potential? It is not enough to create an insightful, robust sermon series and then fail to communicate or even fail to maximize its reach. If the congregation is not being effectively reached, then […]



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Why Facebook’s Strategy Will Fail

Facebook has a problem and it’s a big one. It has to make money, and loads of it, and this requires an ever more aggressive monetizing strategy. But if you ask me, it’s this very strategy that is setting them up to fail. This video below does a great job of explaining Facebook’s problem. It […]



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Feeding the Digital Sheep: Consistent Church Blog Content

One of my favorite parts of my day is checking my RSS feed. When GoogleReader died, I wept. I seriously enjoy reading my RSS feed, and I really enjoy sharing good content with my friends and family. Thus, when I began to create a new website for my church, I also decided that we need […]



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The Landscape of Social Sharing [Infographic]

Every year in four different quarters, social media is reexamined to see what is trending, which social network is on top, and where are the teens moving (which apparently is suppose to predict the next big thing?). While a lot of emphasis is given to the number of users registered or how many people are […]



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11 Most Important Google Search Algorithm Updates/Changes [Infographic]

If you own a blog or website for your business, church, or ministry, you might have heard of Search Engine Optimization (SEO). In many ways, I describe SEO as the mythical dragon that terrorizes the land. We know something is there because we see the devastation that comes in its wake and see the smoke […]



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When Gmail Went Down, Twitter Went Up

Man down! #gmail — Google News (@Googlenws) January 24, 2014 Yes, yes, the rumors are true. Gmail went down about a half-hour ago for about 15-minutes. With so many being dependent on Gmail, many users flocked to Twitter to get some answers. It is, after all, one of the best places to find such breaking […]



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The Qualities of a Content Hacker [Infographic]

Have you ever heard of a Content Hacker? How about a Growth Hacker? I didn’t know until I read this infographic that outlines what exactly what these are. I already knew what a Content Marketer was, but that was it. After having gone over each of these, I am interested in how these tactics and […]



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