marketing

Free & Easy Facebook Ads

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Facebook is a social media giant—not an invincible one, but a formidable one—and it’s a fairly wise investment whenever you spend money on Facebook ads. However, not every event has a budget that would allow for such an expenditure. From my church’s experience, we purchase ads for our community-wide fireworks celebration because we have nearly […]


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Teach Your Kids About Online & Mobile Advertising [Video]

It’s important to talk to your kids about how online and mobile advertising works. It will not only keep them safer online, but they will grow to become shrewd and intelligent consumers, not easily swayed by marketing spin and sometimes trickery. “This two-and-a-half minute animation, by illustrator Dominic Owen and animator Will Samuel and commissioned […]


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How Content Marketing Affects Search Engine Rankings [Infographic]

For those that do not live and breathe online marketing, content marketing is the use of created content through blogs, websites, and social media, as one of the main vehicles to promoting a brand, service, or product. When I read on ThinkRadiant’s blog that they have created new tools for their WebTools service, I have […]


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Manchester United Uses Google Hangouts to Be Awesome

Manchester United is one of the most popular teams in the world’s most popular sport. So is Liverpool. Their local fanbases would probably make that of the Seattle Seahawks look relatively calm in comparison (which isn’t necessarily a bad thing). A game featuring the Red Devils taking on the Reds — yes, at Old Trafford — […]



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DHL’s Sneaky Marketing Strategy

In this day and age, we get to see different types of guerrilla and trojan marketing strategy. In an increasingly cynical world, it it hard to get any type of marketing that has a lasting impact, so companies looking to gain an edge will push the envelope. This interesting endeavor purportedly shows DHL using competitor […]



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Church Marketing Inspiration: The Pumpkin Church

Last month, ChurchMag guest author Pregan Pillay wrote about Influence Through Ministry Branding and Church Marketing. He talked about how some churches have an ‘old school’ mindset in how a church should market themselves, while at the same time, recognizing the pitfall that some churches fall into as they try to become the ‘coolest church on […]



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If a Picture Says 1000 Words, Then Video Is… Priceless [Infographic]

The old adage with print is that a photo is worth a thousand words. You can look at a captivating image and make an entire story just from that one photo. A great marketer could turn that image into a moving advertisement that would get people to join the cause or buy a product. With […]



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7 Ways to Run an Unsuccessful Mobile Email Campaign [Infographic]

If you’re reading this post, I highly doubt you’re interested in ways to run an unsuccessful mobile email campaign. Who wants to do that, right? And don’t think, “It’s just a church newsletter” or “It’s just a ministry newsletter,” because the same principles that apply to online business communication applies, here. Just translate some of […]



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The Qualities of a Content Hacker [Infographic]

Have you ever heard of a Content Hacker? How about a Growth Hacker? I didn’t know until I read this infographic that outlines what exactly what these are. I already knew what a Content Marketer was, but that was it. After having gone over each of these, I am interested in how these tactics and […]



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