Analytics

Why Women Are The Real Power Behind Social Media [Infographic]

When I think of technology and which gender is more invested, I instantly think of men. (We even talk about this topic for Church tech in a Feb 2014 episode of the Churchmag Podcast.) But social media goes against the grain with women actually using social media more than men. You know how I tell […]


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SumAll: Analytics All The Things!

Every March, our church holds its annual business meeting. It’s usually a fairly straightforward (i.e. boring) affair. Last year, our new lead pastor kept the meeting the same as it has always been, but this year, he wants to jazz it up a bit. Knowing that he wanted to do more than present some dull […]



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The Landscape of Social Sharing [Infographic]

Every year in four different quarters, social media is reexamined to see what is trending, which social network is on top, and where are the teens moving (which apparently is suppose to predict the next big thing?). While a lot of emphasis is given to the number of users registered or how many people are […]



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